This is Longshot Magazine (originally 48 Hour Magazine), a raucous experiment in using new tools to erase media’s old limits. As the name suggests, we write, edit, design and ship a magazine in two days.
Issue Zero took place May 7-9, 2010, around the original Rolling Stone conference table in Mother Jones’ offices. The theme was Hustle. 1,502 submissions rushed in within 28 hours, sent by writers and artists both well-known and never published. Some of the best editors and designers in the business then took these ingredients and produced a 60-page, full-color print magazine. Issue Zero won a Knight-Batten Award for Innovation in Journalism.
Issue One—the Comeback issue—was produced August 27-29, 2010, at the offices of GOOD Magazine in Los Angeles. An iPad version was produced during the same 48-hour period. Issue Two—the Debt issue—was produced from July 29-31, 2011, at the offices of Gawker Media in New York City.
“Thematic harmony makes reading all of 48HR’s “Hustle” issue easy. There are only three ad pages, plus the back. More words than The New Yorker? On: running, swindles, whores. Rick Ross. The words are good, but photos better; design is crisp. The cover doesn’t do it justice. Buy!
— The Village Voice
“Amongst the staff cutbacks and closures a new appetite for experimentation has emerged. One of the most ambitious is the newly created 48hr Magazine”
— The BBC
“A successful time-trial for magazines.”
— The New York Observer