This is Longshot Magazine (originally 48 Hour Magazine), a raucous experiment in using new tools to erase media’s old limits. As the name suggests, we write, edit, design and ship a magazine in two days.

Issue Zero took place May 7-9, 2010, around the original Rolling Stone conference table in Mother Jones’ offices. The theme was Hustle. 1,502 submissions rushed in within 28 hours, sent by writers and artists both well-known and never published. Some of the best editors and designers in the business then took these ingredients and produced a 60-page, full-color print magazine. Issue Zero won a Knight-Batten Award for Innovation in Journalism.

Issue One—the Comeback issue—was produced August 27-29, 2010, at the offices of GOOD Magazine in Los Angeles. An iPad version was produced during the same 48-hour period.

“Thematic harmony makes reading all of 48HR’s “Hustle” issue easy. There are only three ad pages, plus the back. More words than The New Yorker? On: running, swindles, whores. Rick Ross. The words are good, but photos better; design is crisp. The cover doesn’t do it justice. Buy!
— The Village Voice

“Amongst the staff cutbacks and closures a new appetite for experimentation has emerged. One of the most ambitious is the newly created 48hr Magazine”
— The BBC

“A successful time-trial for magazines.”
— The New York Observer